ZAYNIVERSE brand pages
SQUISH FIRST,
THINK LATER.
ZAYNIVERSE is not a slime shop. It is a pastel universe built around Zayn — a child-scale explorer whose world is made of texture, colour and unreasonable amounts of joy.
The promise is a rhythm, not a slogan: PLAY. SQUISH. SLIME. CELEBRATE. Everything the brand makes must earn at least one of those four verbs.
- Tactile before decorative
- Character before catalogue
- Premium, never precious
- Weird, in the best way
MEET ZAYN.
CHIEF SLIME
OFFICER.
Zayn is seven. Playful, curious, imaginative and kind — he likes slime, squishies, bright colours and adventures. He is not a mascot pasted on a box; he is the scale the whole universe is built to.
- Same kid, bigger dreams
- Small adventures make a brighter tomorrow
- Kind kids, brighter worlds
- Better together
PRIMARY,
SECONDARY, ICON.
The master logo leads every surface. The flat wordmark carries small print and legal sizes. The Z-star roundel handles avatars, packaging seals and stitched labels.
Primary · Cloud WhitePrimary · Sky HighZAYNIVERSE★Flat wordmark
ZAYNIVERSE★Reversed
GIVE THE MARK
ITS MARGIN.
◄ Z ►
Clear space equals the height of one “Z”. Minimum digital width 160px; print 40mm. Below that, switch to the Z-star roundel.
Z-star roundel · below 160pxBelow minimum size, drop the full logo and let the Z-star carry the brand on its own — avatars, seals, favicons, stitched labels.
PASTEL-LED.
SKY LEADS,
BUBBLEGUM SINGS,
INK ANCHORS.
Roughly 60% sky and cloud, 25% bubblegum and lilac, 15% ink and accent. Never let two accents fight; one loud colour per surface.
Sky High#70C8EF
Primary · skies, cart canopy, packaging
Primary · skies, cart canopy, packaging
Bubblegum#F58FC4
Secondary · energy, accents, type highlights
Secondary · energy, accents, type highlights
Magic Lilac#BE9BE8
Support · depth, shadow, dream states
Support · depth, shadow, dream states
Gloop Mint#A7E7C5
Support · texture, slime, freshness
Support · texture, slime, freshness
Sprinkle Sun#FFE07A
Accent · stars, joy, celebration
Accent · stars, joy, celebration
Zayn Ink#34275C
Base · type, contrast, night skies
Base · type, contrast, night skies
Sky / InkPink / CloudMint / InkLilac / CloudSun / InkInk / Sun
TWO VOICES,
ONE GIGGLE.
Rounded display shouts. Clean body explains. Nothing in between.
DisplayBaloo 2Bold 700–800 · tight leading 0.88
Aa SQUISH
BodyNunitoRegular / Bold · 16–18px · 1.6
Aa Warm and readable
DetailNunito Caps900 · 10px · tracking .14em
PLAY · SQUISH · SLIME · CELEBRATE
WARNING: MAY CAUSE
EXCESSIVE SQUISHING.
IN THE WORLD
YOU’RE INVITED TOA SQUISHY
BIRTHDAY!Somewhere over the Zaynbow
BIRTHDAY!Somewhere over the Zaynbow
SUPER RARE · 01/05SPRINKLE
MONSTER★★★★★ squish
MONSTER★★★★★ squish
THE PRODUCTS
NAME THEMSELVES.
Each product carries its own lettering inside the artwork. Never retype the name beside it — crop into the texture and let the design speak.
The universe is
only getting bigger.